● Media Relations
● Copywriting
● Product Launches
● Issues Management
● Competitions and Promotions
● Newsletters
● Leaflets and Brochures
● Websites
● Event and exhibitions

Posts Tagged ‘hearing test’

Study finds 3.4 million Britons cannot hear properly!

Tuesday, April 19th, 2011

(This is the first of several press releases publicising the largest and most comprehensive study into hearing impairment and hearing aids in the UK – EuroTrak.  Borough PR is cementing its place as one of the leading agencies in health PR and hearing aid PR in this country).

A groundbreaking new study conducted among UK consumers has revealed that 6 million of us suffer from some form of hearing loss. A staggering 3.4 million do not use a hearing aid – but could benefit greatly from doing so. Untreated hearing impairment can have serious consequences including isolation, withdrawal, problems at work, depression and low self-esteem*.

The study – Eurotrak UK – is the most comprehensive survey undertaken in this field. Consumers answered questions not only about their personal hearing, but also about their attitudes to and knowledge about hearing aids.

It also found that the UK has the lowest rate of hearing tests in Europe. The message from this must be get your hearing tested – and these days you can do this over the phone, online and even via an App – says The British Hearing Aid Manufacturers Association (BHAMA) publishers of the report. Other key findings include:-

– UK has the lowest hearing test rate (31% UK, 47% France, 55% Germany)

– 39% of people who consult their doctor about their hearing do not go any further to seek a solution

– 93% of hearing aid owners use them regularly

– 77% (82% of those with recent models supplied since 2007) of hearing aid users are satisfied with their instrument

Professor Adrian Davis, National Director for Newborn Hearing Screening Programme, and the leading epidemiologist of hearing impairment in the UK commented: “Probably over 3.4 million people in the UK need hearing aids and do not have them according to EuroTrak UK – similar to a figure estimated by the MRC studies and RNID. This represents a massive challenge to everyone involved with hearing healthcare, hearing aids and their dispensing. The negative impact on the lives of the undiagnosed hearing impaired cannot be underestimated.”

Lawrence Werth, BHAMA Chairman added: “It is imperative that we get our hearing tested regularly. If hearing loss is detected then a hearing aid can help. They have improved dramatically over the last five years – a fact confirmed by EuroTrak UK – and provide real benefits for the hearing impaired.”

Where can you get your hearing tested? You can be referred for an NHS hearing test by your doctor. Alternatively, visit a private hearing aid dispenser (many offer free tests but some may charge), complete a hearing test online (eg:, ) ring the RNID’s Hearing Check phoneline on 0844 800 3838 (calls from a BT landline cost up to 5p per minute. Other providers’ charges may vary. Call set up charge may apply) or download the RNID Hearing Check App.

If you would like to receive a copy of the report please email The data contained within it can be used in any way deemed appropriate but must be attributed as ‘Source: Anovum – EuroTrak UK 2010’.

The EuroTrak UK study was conducted in 2010. The sample size was as follows:-

14,980 people were interviewed in total. 1,335 (8.9%) of these identified themselves as hearing impaired. 513 of these hearing impaired used hearing aids whilst the remaining 822 said that they had some form of hearing loss (mostly self-diagnosed), but did not use a hearing aid.

Respondents were interviewed via email and the study is weighted accordingly.

EuroTrak UK is part of a new series of pan-European EuroTrak studies that so far include similar surveys in Germany and France. They are comparable to the MarkeTrak studies carried out in the USA by Dr. Sergei Kochkin. It was designed and executed by market research company Anovum on behalf of the European Hearing Instrument Manufacturers Association (EHIMA).

* Source: ” Evaluation of the social and economic costs of hearing impairment” by London South Bank University / Professor Bridget Shield


For further information and a full copy of the report, please contact:-

Simon Brookes or Susan Rowlands at Borough PR

T: 0207 378 3430 E:

Notes to Editors

Anovum: is a market research company based in Zurich. (

BHAMA: The British Hearing Aid Manufacturers Association represents the UK-based hearing aid manufacturers that produce over 97% of the hearing aids professionally fitted in the UK (

EHIMA: The European Hearing Instrument Manufacturers Association (EHIMA) represents the six major European hearing instrument manufacturers, producing up to 90% of hearing aids supplied in Europe ( ).

Contact Simon now for a campaign delivering guaranteed results from this hard working London PR agency:
E - T 0207 378 3430