This is one of the story angles that have come out of the EuroTrak UK study into hearing impairment published by BHAMA (the British Hearing Aid Manufacturers Assoc).

Its a pretty dramatic finding.  But whats more shocking is that the GP media – the top two publications – have both refused to carry this story because its ‘too critical of doctors’.  I didn’t realise they were so sensitive.

The story has gone round the web though with getting on for 100 original posts about it.  And yes that is down to us and our hearing aid PR expertise.

I’ll post the full release shortly.