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Archive for March, 2011

IFE a bit of a disappointment

Tuesday, March 22nd, 2011

As part of our food and drink PR interest went to IFE at ExCel last week and can’t say I was impressed.  Project client from last year Maroc Export was there in force – but with few if any visitors on its stand.  Some of the speciality food exhibitors in the UK area were worth a butchers though.  But otherwise seemed very lacking in innovation.

Best thing was meeting up with friend and Gustosecco founder Richard – and hearing about whats going on in dried gourmet foods.

New biz win for Borough PR

Tuesday, March 15th, 2011

The hearing aid PR and 55 plus PR team at BPR have won a project for the British Hearing Aid Manufacturers Association – publicising a major piece of research.  All will be revealed here in due course – but the account win reinforces our position in hearing aid PR (as well as mature market PR, 55 plus PR, silver surfer PR………)

Green Pepper publish our Top Ten Tips story

Tuesday, March 15th, 2011

Homes and Interiors PR team are happy to announce that we’re getting some good coverage on James’ Top Ten Tips for Greening Your Home (for client BFRC –  Especially online.  See link below.

Top Ten Tips for ‘Greening’ Your Home

Thursday, March 10th, 2011

By James Strawbridge, eco-campaigner, TV presenter and author

James is working for our client BFRC, the regulatory body for energy efficient windows, as the face of the look for the label campaign (see Top Tip 1 below).

Borough PR is bringing you this article (soon to be seen in homes and interiors pages around the UK) in our role as experts in homes and interiors PR, building trade PR, and not to mention environmental PR. Please read, digest and feel free to share.

1. Energy efficient windows

Heating bills can cost a fortune and fuel prices are only going to increase. One very effective way to reduce your bills and make your house worth more is to replace your old windows with more efficient rated windows. Energy efficient windows are a no-brainer! Look for the BFRC energy rating label – that looks just like the energy efficiency labels on all household appliances – and rates the window from ‘A’ (most efficient) to ‘C’. By making the switch to a well rated window you can save money and reduce your carbon footprint in the process. To find your nearest installer of energy efficient windows visit the website –

2. Insulate your Loft

Insulation is another way to reduce the amount of heat escaping from your home in the colder months. I’d recommend doing it yourself to save money but make sure that you put up at least 270mm thickness.

3. Energy Monitors

Working out how much electricity you currently use in your house is the best way to start reducing it. The best gadget out there is an energy monitor that displays how many KW/hrs you use at any moment, how much CO2 you are producing, and how much money you are spending. Some good models are available to buy at my online shop –

4. Green Electricity Tariff

One of the easiest changes to make in your home or business is to switch to a green electricity tariff. Check out Ecotricity or Good Energy – both are competitively priced and supply energy from renewable sources.

5. Solar PV

The most glamorous of green technologies has to be solar power! You can generate your own electricity with a Solar PV system, also known as ‘photovoltaics’. They are more efficient than ever and now is a good time to instal them as the government’s feed-in tariff is still available.

6. Hippos

If your water usage is metered then you can cut usage in minutes every time you flush the loo by making a ‘Hippo’. Simply take a small plastic water bottle and cut the top off. Lift the lid of your cistern, flush the loo and place the cup-shaped bottle into the empty cistern so that it sits on the bottom. Put a small stone in it to keep it upright and replace the lid of the cistern. When the new system fills up it will use less water and you’ll be saving money!

7. Get Organised!

Put your recycling in a bin that has different sections for different sorts of waste. Its much tidier.

8. Wormery

Composting is an eco-activity that is growing in popularity. Now there’s no need for unsightly heaps – use one of the small, well-designed, stackable wormeries from Bubblehouse Worms because you can also plant in the top of it!

9. Chickens

If you have a decent sized garden then you’ve got to get a couple of hens. For more information go to the British Hen Welfare Trust

10. Build a cold frame

The problem with growing your own veg is the weather. You can protect your produce with a cold frame made from an old window on a raised wooden frame.

It tells you how on this website –

‘Practical Self Sufficiency – The Complete Guide to Sustainable Living’ by James and Dick Strawbridge is available in all good book stores.

Susan’s doing a half marathon for charity

Wednesday, March 2nd, 2011

I’ve just sponsored my colleague Susan Rowlands. You can help her raise money for Coppafeel too by donating at You’ll have to be quick – she’s doing it this Sunday 6th March 2011.

Contact Simon now for a campaign delivering guaranteed results from this hard working London PR agency:
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