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Are GPs preventing patients from hearing properly?

Monday, May 23rd, 2011

A groundbreaking new study shows that 39% of people who consult their GP about their hearing loss do not go any further to seek a solution

UK consumers answered questions about their hearing and their knowledge of hearing aids in the most comprehensive and largest survey ever undertaken in this field.  The EuroTrak UK study will provide invaluable data for the health professions.  It is being publicised by The British Hearing Aid Manufacturers Association (BHAMA).

“39% is a disappointing figure because it means millions are battling with isolation, withdrawal, problems at work, depression, low self-esteem and a host of other negative consequences reported by recent other studies*,” says Lawrence Werth, Chairman of BHAMA.

Key findings of interest to GPs include:-

3.4m people in UK should be wearing hearing aids and are not.

UK has lower hearing test rate than rest of Europe (31% UK, 47% France, 55% Germany).

58% of hearing aid wearers were guided by their GP

77% of users are satisfied with their hearing aids

74% of hearing aid wearers received a free-of-charge NHS instrument

93% of hearing aid owners use their aids regularly – a substantial improvement on other studies.

Professor Adrian Davis, National Director for Newborn Hearing Screening Programme, and the leading epidemiologist of hearing impairment in the UK commented:  “The very large numbers of people (39%) who have identified that they have hearing problems (including those whose family were the first to notice the problem!) and are not being referred for hearing tests or to see an audiologists by their GP,  is an issue that deserves further investigation.”

Lawrence Werth added:  “BHAMA is sharing the results of this significant study.  It is the first major survey of UK consumers’ knowledge and understanding of hearing aids and the issues around them.”  Werth concluded:  “These results give an invaluable insight into how consumers currently view hearing aids, their fitting and servicing, and the benefits wearers can derive from using them.  This information will enable the hearing aid industry to develop and improve – providing more products and services tailored to meet our patients’ needs.  It will also allow us to raise awareness of hearing aids among those who could potentially benefit from them and their family and friends.”

If you would like to receive a copy please email info@bhama.org.uk The data contained within it can be used in any way deemed appropriate but must be attributed as ‘Source:  Anovum – EuroTrak UK 2010’.  The EuroTrak UK study was conducted in 2010.  The sample size was as follows:-

14,980 people were interviewed in total.  1,335 (8.9%) of these identified themselves as hearing impaired.  513 of these hearing impaired used hearing aids whilst the remaining 822 said that they had some form of hearing loss (mostly self-diagnosed), but did not use a hearing aid.

Respondents were interviewed via email and the study is weighted accordingly.

EuroTrak UK is part of a new series of pan-European EuroTrak studies that so far include similar surveys in Germany and France.  They are comparable to the MarkeTrak studies carried out in the USA by Dr. Sergei Kochkin.  It was designed and executed by market research company Anovum on behalf of the European Hearing Instrument Manufacturers Association (EHIMA).

*:  ” Evaluation of the social and economic costs of hearing impairment” by London South Bank University / Professor Bridget Shield

Are GPs preventing patients from hearing properly.

Monday, May 23rd, 2011

This is one of the story angles that have come out of the EuroTrak UK study into hearing impairment published by BHAMA (the British Hearing Aid Manufacturers Assoc).

Its a pretty dramatic finding.  But whats more shocking is that the GP media – the top two publications – have both refused to carry this story because its ‘too critical of doctors’.  I didn’t realise they were so sensitive.

The story has gone round the web though with getting on for 100 original posts about it.  And yes that is down to us and our hearing aid PR expertise.

I’ll post the full release shortly.

Study finds 3.4 million Britons cannot hear properly!

Tuesday, April 19th, 2011

(This is the first of several press releases publicising the largest and most comprehensive study into hearing impairment and hearing aids in the UK – EuroTrak.  Borough PR is cementing its place as one of the leading agencies in health PR and hearing aid PR in this country).

A groundbreaking new study conducted among UK consumers has revealed that 6 million of us suffer from some form of hearing loss. A staggering 3.4 million do not use a hearing aid – but could benefit greatly from doing so. Untreated hearing impairment can have serious consequences including isolation, withdrawal, problems at work, depression and low self-esteem*.

The study – Eurotrak UK – is the most comprehensive survey undertaken in this field. Consumers answered questions not only about their personal hearing, but also about their attitudes to and knowledge about hearing aids.

It also found that the UK has the lowest rate of hearing tests in Europe. The message from this must be get your hearing tested – and these days you can do this over the phone, online and even via an App – says The British Hearing Aid Manufacturers Association (BHAMA) publishers of the report. Other key findings include:-

– UK has the lowest hearing test rate (31% UK, 47% France, 55% Germany)

– 39% of people who consult their doctor about their hearing do not go any further to seek a solution

– 93% of hearing aid owners use them regularly

– 77% (82% of those with recent models supplied since 2007) of hearing aid users are satisfied with their instrument

Professor Adrian Davis, National Director for Newborn Hearing Screening Programme, and the leading epidemiologist of hearing impairment in the UK commented: “Probably over 3.4 million people in the UK need hearing aids and do not have them according to EuroTrak UK – similar to a figure estimated by the MRC studies and RNID. This represents a massive challenge to everyone involved with hearing healthcare, hearing aids and their dispensing. The negative impact on the lives of the undiagnosed hearing impaired cannot be underestimated.”

Lawrence Werth, BHAMA Chairman added: “It is imperative that we get our hearing tested regularly. If hearing loss is detected then a hearing aid can help. They have improved dramatically over the last five years – a fact confirmed by EuroTrak UK – and provide real benefits for the hearing impaired.”

Where can you get your hearing tested? You can be referred for an NHS hearing test by your doctor. Alternatively, visit a private hearing aid dispenser (many offer free tests but some may charge), complete a hearing test online (eg: www.hear-it.org, www.rnid.org.uk ) ring the RNID’s Hearing Check phoneline on 0844 800 3838 (calls from a BT landline cost up to 5p per minute. Other providers’ charges may vary. Call set up charge may apply) or download the RNID Hearing Check App.

If you would like to receive a copy of the report please email info@bhama.org.uk The data contained within it can be used in any way deemed appropriate but must be attributed as ‘Source: Anovum – EuroTrak UK 2010’.

The EuroTrak UK study was conducted in 2010. The sample size was as follows:-

14,980 people were interviewed in total. 1,335 (8.9%) of these identified themselves as hearing impaired. 513 of these hearing impaired used hearing aids whilst the remaining 822 said that they had some form of hearing loss (mostly self-diagnosed), but did not use a hearing aid.

Respondents were interviewed via email and the study is weighted accordingly.

EuroTrak UK is part of a new series of pan-European EuroTrak studies that so far include similar surveys in Germany and France. They are comparable to the MarkeTrak studies carried out in the USA by Dr. Sergei Kochkin. It was designed and executed by market research company Anovum on behalf of the European Hearing Instrument Manufacturers Association (EHIMA).

* Source: ” Evaluation of the social and economic costs of hearing impairment” by London South Bank University / Professor Bridget Shield

ends

For further information and a full copy of the report, please contact:-

Simon Brookes or Susan Rowlands at Borough PR

T: 0207 378 3430 E: simon@boroughpr.co.uk

Notes to Editors

Anovum: is a market research company based in Zurich. (www.anovum.com).

BHAMA: The British Hearing Aid Manufacturers Association represents the UK-based hearing aid manufacturers that produce over 97% of the hearing aids professionally fitted in the UK (www.bhama.org.uk)

EHIMA: The European Hearing Instrument Manufacturers Association (EHIMA) represents the six major European hearing instrument manufacturers, producing up to 90% of hearing aids supplied in Europe (www.ehima.com ).

IFE a bit of a disappointment

Tuesday, March 22nd, 2011

As part of our food and drink PR interest went to IFE at ExCel last week and can’t say I was impressed.  Project client from last year Maroc Export was there in force – but with few if any visitors on its stand.  Some of the speciality food exhibitors in the UK area were worth a butchers though.  But otherwise seemed very lacking in innovation.

Best thing was meeting up with friend and Gustosecco founder Richard – and hearing about whats going on in dried gourmet foods.

New biz win for Borough PR

Tuesday, March 15th, 2011

The hearing aid PR and 55 plus PR team at BPR have won a project for the British Hearing Aid Manufacturers Association – publicising a major piece of research.  All will be revealed here in due course – but the account win reinforces our position in hearing aid PR (as well as mature market PR, 55 plus PR, silver surfer PR………)

Green Pepper publish our Top Ten Tips story

Tuesday, March 15th, 2011

Homes and Interiors PR team are happy to announce that we’re getting some good coverage on James’ Top Ten Tips for Greening Your Home (for client BFRC – www.BFRC.org).  Especially online.  See link below.

http://www.green-pepper.org.uk/top-ten-tips-for-greening-your-home/

Top Ten Tips for ‘Greening’ Your Home

Thursday, March 10th, 2011

By James Strawbridge, eco-campaigner, TV presenter and author

James is working for our client BFRC, the regulatory body for energy efficient windows, as the face of the look for the label campaign (see Top Tip 1 below).

Borough PR is bringing you this article (soon to be seen in homes and interiors pages around the UK) in our role as experts in homes and interiors PR, building trade PR, and not to mention environmental PR. Please read, digest and feel free to share.

1. Energy efficient windows

Heating bills can cost a fortune and fuel prices are only going to increase. One very effective way to reduce your bills and make your house worth more is to replace your old windows with more efficient rated windows. Energy efficient windows are a no-brainer! Look for the BFRC energy rating label – that looks just like the energy efficiency labels on all household appliances – and rates the window from ‘A’ (most efficient) to ‘C’. By making the switch to a well rated window you can save money and reduce your carbon footprint in the process. To find your nearest installer of energy efficient windows visit the website – www.bfrc.org

2. Insulate your Loft

Insulation is another way to reduce the amount of heat escaping from your home in the colder months. I’d recommend doing it yourself to save money but make sure that you put up at least 270mm thickness.

3. Energy Monitors

Working out how much electricity you currently use in your house is the best way to start reducing it. The best gadget out there is an energy monitor that displays how many KW/hrs you use at any moment, how much CO2 you are producing, and how much money you are spending. Some good models are available to buy at my online shop – www.practicalselfsufficiency.co.uk

4. Green Electricity Tariff

One of the easiest changes to make in your home or business is to switch to a green electricity tariff. Check out Ecotricity or Good Energy – both are competitively priced and supply energy from renewable sources.

5. Solar PV

The most glamorous of green technologies has to be solar power! You can generate your own electricity with a Solar PV system, also known as ‘photovoltaics’. They are more efficient than ever and now is a good time to instal them as the government’s feed-in tariff is still available.

6. Hippos

If your water usage is metered then you can cut usage in minutes every time you flush the loo by making a ‘Hippo’. Simply take a small plastic water bottle and cut the top off. Lift the lid of your cistern, flush the loo and place the cup-shaped bottle into the empty cistern so that it sits on the bottom. Put a small stone in it to keep it upright and replace the lid of the cistern. When the new system fills up it will use less water and you’ll be saving money!

7. Get Organised!

Put your recycling in a bin that has different sections for different sorts of waste. Its much tidier.

8. Wormery

Composting is an eco-activity that is growing in popularity. Now there’s no need for unsightly heaps – use one of the small, well-designed, stackable wormeries from Bubblehouse Worms because you can also plant in the top of it!

9. Chickens

If you have a decent sized garden then you’ve got to get a couple of hens. For more information go to the British Hen Welfare Trust http://www.bhwt.org.uk/

10. Build a cold frame

The problem with growing your own veg is the weather. You can protect your produce with a cold frame made from an old window on a raised wooden frame.

It tells you how on this website – www.allotment.org.uk/greenhouse-growing/build-coldframe.php

‘Practical Self Sufficiency – The Complete Guide to Sustainable Living’ by James and Dick Strawbridge is available in all good book stores.

Susan’s doing a half marathon for charity

Wednesday, March 2nd, 2011

I’ve just sponsored my colleague Susan Rowlands. You can help her raise money for Coppafeel too by donating at www.virginmoneygiving.com/SusanRowlands. You’ll have to be quick – she’s doing it this Sunday 6th March 2011.

Widex Listen magazine

Monday, February 28th, 2011

Just finished writing 5 feature articles on range of hearing aid related topics for Widex Listen magazine.  This is the second edition we have contributed to.   Will be published in April 2011.  Got some good charity contacts as a result.  Will look into what we can do to raise their profiles and fundraising.

inngot.com – the UK’s first showcase for intellectual property

Monday, June 22nd, 2009

Inngot is a new online marketplace that enables businesses to showcase their intellectual property (IP) in a secure environment and use it to find customers, partners and funding.  From May, companies can use the Inngot website at www.inngot.com to record and publish their IP in minutes.  Inngot’s speed and efficiency is due to a brand new classification system, known as Goldseam, which can describe business activities and IP in detail without disclosing any trade secrets. Once classified in this way, the company can use its IP to attract new business and identify development opportunities.

Inngot is not only quick to use; it is also cost effective.  Annual membership plus registration of a company and a set of IP assets totals just £75.  Other services due to be introduced shortly will include a technology monitoring service and an indicative IP valuation model.

Inngot has been co-founded by Martin Brassell and Professor Iwan Davies. Brassell has extensive experience of database-driven companies gained through senior positions at Transax, Equifax and HPI; Professor Davies is a barrister who holds the Hodge Chair in Asset Finance Law and is one of the UK’s leading academics in this field.  The venture’s innovative approach has earned it a SMARTCymru award from the Welsh Assembly Government, and funding from Finance Wales.
Inngot.com chose Borough PR Ltd as its agency because it was a London PR company, provided affordable PR solutions and guaranteed PR results.

-ENDS-
For further information please contact Simon Brookes or Susan Rowlands at Borough PR on Tel: 0207 378 3430 or email, simon@boroughpr.co.uk or susan@boroughpr.co.uk.
Notes to Editors:
Please visit the website:   www.inngot.com

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