BPR has unrivalled media contacts in the parenting press. We work with a specialist nursery sector partner agency to deliver everything from product ‘tried and tested’ reviews in the parenting press to news stories in national newspapers.
But parenting PR is more than just print media. We also provide clients with ‘seeding’ opportunities to reach online communities. We use small groups of mums to test new products and from this initiate discussions on the main parenting websites and forums.
For Grannynet.com we not only generated a media story we also created an online Grandparents Survey and Charter – an exercise that achieved coverage in all the national broadsheets, on radio and on BBC’s The One Show with Miriam Stoppard.